Why Content Club Is Your Next Best Investment

Last year I launched the Pursuit Content Club, a subscription service designed for busy fitness professionals who need quality content images to promote the incredible work they offer the world.

One of the single biggest issues for those of us using social media for marketing (aside from battling the ever changing algorithm), is knowing what the hell to post and not having any decent photos to back up what we’re posting. Luckily for myself, the service I offer means I always have a huge library of images to show off my product, professional images are never my problem (Be a bit weird if it was!).

But most business owners don’t have that luxury, and most people don’t want to be constantly creating content to feed the social media machine, they want to focus on their service, the value they’re bringing to the world and how they’re changing lives with it, but sadly the marketing machine gets in the way of that.

This is the exact reason why I launched content club, to take the stress out of posting and the pressure off content creation. But I understand professional images come at a cost, it’s a lot of time, energy, and expertise to create high quality images that speak for your brand, and I also recognise that a lot of professionals are working on a budget, so I needed to create a service that still gave you the fantastic service and end product, but didn’t break the bank.

“So how does it all work?”

I’ve created 3 tiers of shoots, giving individuals an option for whatever their budget:

• Tier 1 gives you 2 content shoots per year, a minimum of 50 images per shoot, and costs £49 per month, affording you a saving of £110 per year.

• Tier 2 gives you 3 content shoots per year, a minimum of 50 images per shoot, and costs £72 per month, giving you a saving of £210 per year.

• And Tier 3 gives you 4 content shoots per year, minimum 50 images per shoot, costs £92 per month, and saves you a whopping £340 per year.

Generally, the more shoots you want per year, the more it’s going to save you. But if you’re a smaller business, tier 1 will give you more than enough images to promote yourself with. You’ll be able to mix in the professional images we shoot together with more casual snapshots of your life, or even promotional material in the form of direct adverts and infographic posts.

These subscription packages have been designed with a range of budgets and requirements in mind.

To add to the value you’re already receiving, when we’re shooting I’ll be talking through various content ideas for post themes. We’ll design shots around particular topics for you to discuss, taking a little more stress out of knowing WHAT to post. I’ve invested a lot of time and money into learning to understand social media from the perspective of a busy person who’s got a lot of balls in the air at any given time, something the people interested in this service will often relate to.

I’m also currently in the process of putting together a content suggestion plan, integrating what I’ve learnt over the years into this service and giving you themes and inspiration to help making posting consistently even easier, helping you to serve your audience whilst still talking about what you offer, without feeling like all your doing is talking sales - because no one likes to be sold at 24/7!

When you’ve chosen what plan you want and have made the investment of subscribing, we’ll decide where you’d like to shoot (Mileage charges may apply for clients further afield, but if you can persuade a friend in the same area to jump on board too, then we can split mileage costs between you - or you can shoot closer to me if mileage is a concern).

We can arrange each shoot as we go, or you can book everything for the year in one hit if you want to be extra organised.

This service really is a fantastic way to help take the stress out of posting, and relieve you of the burden of content creation so that you can focus on what you really want to do in your business, helping you to serve even more people in your niche.

If you like what you’ve read and want to jump on board, head over to the content subscriptions page to select your plan now!

And if you have any questions before you make the commitment, please do get in touch, either via the contact page, or drop me a DM on instagram @pursuit.images